STANDING OUT FROM THE REST OF THE PACK.

JCIC Asset Management is a 25 year-old investment firm that is poised for exponential growth. An established brand, in a very cluttered marketplace, the investment counsel firm needed to stand out from a competitive set that all looked and sounded alike. Revolution’s principle of Strategy First was the essential approach for differentiating JCIC in a meaningful way.

 

Using a combination of stakeholder and prospect research techniques, the resulting insights were leveraged to develop a highly differentiating brand strategy and unique brand positioning to the category.