STANDING OUT FROM THE REST OF THE PACK.

REVOLUTION_Brand Strategy_JCIC Case Study

Building a brand strategy for JCIC.

JCIC Asset Management is a 25 year-old investment firm that is poised for exponential growth. An established brand, in a very cluttered marketplace, the investment counsel firm needed to stand out from a competitive set that all looked and sounded alike. Revolution’s principle of Strategy First was the essential approach for differentiating JCIC in a meaningful way.

 

Using a combination of stakeholder and prospect research techniques, the resulting insights were leveraged to develop a highly differentiating brand strategy and unique brand positioning to the category.

Website

REVOLUTION_Brand Strategy_JCIC website 1
REVOLUTION_Brand Strategy_JCIC website 1
REVOLUTION_Brand Strategy_JCIC website 1
REVOLUTION_Brand Strategy_JCIC website 1

“We approached Revolution to help us with website design. What they created was a brand strategy that will help accelerate our business.”

Cameron Scrivens, President, JCIC Asset Management

First Year Results.

PAGEVIEWS PER VISIT

3x

INCREASE

TIME ON SITE

77%

INCREASE

PROSPECT INQUIRIES

15%

INCREASE

Discover how Revolution can help transform your business.

REVOLUTION Brand Transformation Card

BRAND TRANSFORMATION

REVOLUTION Brand Repositioning Card

BRAND REPOSITIONING

REVOLUTION Digital Repositioning Card

DIGITAL REPOSITIONING

REVOLUTION Brand Purpose Card

BRAND
PURPOSE

REVOLUTION Brand Development Card

BRAND
DEVELOPMENT