STANDING OUT FROM THE REST OF THE PACK.
Building a brand strategy for JCIC.
JCIC Asset Management is a 25 year-old investment firm that is poised for exponential growth. An established brand, in a very cluttered marketplace, the investment counsel firm needed to stand out from a competitive set that all looked and sounded alike. Revolution’s principle of Strategy First was the essential approach for differentiating JCIC in a meaningful way.
Using a combination of stakeholder and prospect research techniques, the resulting insights were leveraged to develop a highly differentiating brand strategy and unique brand positioning to the category.
“We approached Revolution to help us with website design. What they created was a brand strategy that will help accelerate our business.”
Cameron Scrivens, President, JCIC Asset Management
First Year Results.
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