A BUSINESS BECOME
A GLOBAL BRAND.
Transforming Shred-it into a world-class company.
By the beginning of 2015, Shred-it had grown its local paper shredding business into a global operation with more than 170 locations in 18 countries. Competing on the world stage meant the company not only needed a differentiating brand positioning, but a creative and strategic platform that would be effective around the world and in more than six languages.
Combining original market research and stakeholder interviews with 3rd party business analysis data from Shred-it, Revolution identified a common set of values and priorities shared by customers and prospects in every country and market.
The resulting brand strategy and market positioning effectively created a new business category, moving the company into a fresh, new white space: the Always Protected Workplace. With a new set of differentiating brand pillars and the strategic creative platform, We protect what matters, Shred-it was transformed into a world-class information security company.
“Revolution enabled a huge brand transformation that helped us reach more customers, in more markets, by completely reframing the value of our brand.”
Bruce Andrew, Executive Vice-President (former), Marketing, Shred-it
First Year Results.
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