TURNING SKEPTICS INTO DONORS.

REVOLUTION Digital Repositioning CIBC Run for the CureCase Study

Helping Run for the Cure demonstrate the impact of fundraising.

One of Canada’s best-known national charities for more than 25 years, the Run for the Cure began experiencing an unexplained reduction in participation and collateral donations. Revolution was engaged to determine the root cause for the decline and recommend a strategy to reverse the trend.

Site analysis, participant interviews, and market research revealed an important shift in the mindset and expectations of participants and donors. A significant increase in solicitations from more than 85,000 registered charities, coupled with a growing skepticism that donations actually make any difference, was resulting in the charity’s downward trend.

 

In response, Revolution developed The Fundraising Effect, a digital experience that helped participants understand how their donations turned into results by turning patients into people telling their inspiring stories; stories about the real-life impact donations have on research, treatment, and care.

Digital Experience

REVOLUTION Digital Repositioning CIBC Run for the Cure Case Study website

First 30 Day Results.

Y/Y WEBSITE TRAFFIC

114%

INCREASE

Y/Y PAGE VIEWS

182%

INCREASE

RE-REGISTRATION

507%

INCREASE

REVENUE

533%

INCREASE

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BRAND

Canadian Association of Marketing Professionals

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